What I Wish I Had Known


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In some ways, it seems like yesterday.

In others, it seems like an eternity.

For me, the fall of 1992 was the beginning of a new business, a new lifestyle, and a whole new perception of operating a home-based business.

I thought I knew everything.  After all, as a SCORE small business counselor, I had been counseling other startups.  I was the expert.  I had started and sold other businesses.  This gift basket business couldn’t possibly be any different.

Was I ever wrong!

Looking back all these years later, I realize that I knew much while knowing very little.  I had a lot of misconceptions way back then.

If you already have a gift basket business, they are probably familiar to you.  If you’re just thinking of starting one, they are things that you should be aware of.