Are you ready for Valentine's Day

Are You Ready for Valentine’s Day

In our industry, we think of Christmas as the busiest and most profitable time of the year.  Some businesses build their whole marketing program around this one holiday. But the savvy business owners understand that having year-round sales is what keeps that balance sheet in the red. Some say they never have much business for …

Keep on reading . . .

Santas Marketing Strategy

Santa’s Marketing Strategy

When you look for someone to model your business after, you should look no further than that marketing expert who has been around for centuries. His business slows a bit during downturns in the economy but even recessions haven’t stopped him from being one of the best marketeers in the world. Who is this marketing …

Keep on reading . . .