I’m going to tell you a story — one that may already be familiar to you . . . The faint glow from the street light outside made it easy for Amanda to make her way through the kitchen to the refrigerator. Pushing aside her feelings of guilt, she opened the door and took out …
Did you know that there is a way to sell gift baskets without having to make them yourself? It’s called dropshipping. But be aware. There are both pros and cons to adding dropshipped products to your business. When I was a little girl, my grandfather had a wonder cabinet. It was a glass display case …
Increase Your Website’s Ranking with Google’s “People Also Ask” Are you trying to increase your ranking on Google so that your website gets more traffic and sales? Unless you are only interested in local business, search engine optimization (SEO) is essential for people to find your website when searching for a gift/gift basket business. …
The room is filled. You can see everyone’s eyes glaze over as they pretend to listen to the eighteen or so people before you who have stood up, told the group what they do, and sit down. All the while, you know that each person, who is supposedly listening, is really thinking about what they …
January 1, 2023 Today is the beginning of the rest of your life— both personal and in business. This reminds me of another day almost 62 years ago — March 3, 1961. I walked out of the National US Census Office for the last time. As I looked around me at the snow on the …
Many gift company owners are a lot like Alice, wandering around aimlessly in Wonderland. Encountering the Cheshire cat, she asked, “Can you tell me, please, which way I should go from here?” The cat replied, “That depends on which way you want to go.” The same answer is true for us as well. Without knowing …
While walking past a group of elephants, a man noticed that they weren’t being kept in cages or held by the use of chains. All that was holding them back from escaping the camp, was a small piece of rope tied to one of their legs. He was confused as to why the elephants didn’t …
Most of us entered this industry because we’re creative — not because we love all the other stuff that is required to build a successful business—things like accounting, sales, marketing, website design and SEO. The list is endless. We started our business with previous experience from other business adventures, along with research into the uniqueness …
Take a good luck at your business. Has it lost momentum and slowed its rate of growth? Have your referrals dropped off? Has your revenue dropped? If so, you are not alone. This is a common problem with many business owners. And when you loose momentum in one area of our life, other areas tend …