Gift Basket BusinessAll too often, new business owners come on strong when they start. They spend lots of time and money telling people all about their new venture. But then they run out of ideas and slow down. They sit by the phone waiting for it to ring, all the while wondering why people have forgotten about them.
Getting people to pay attention to your business takes more than money. Yes, it takes even more than time.
It takes a willingness to think past the obvious and explore the unique and different.
We pride ourselves on being creative with our products.
We must be equally creative with our marketing.
Standing out in a sea of businesses boasting similar offerings can be difficult, which is why entrepreneurs need to strive to differentiate themselves and their products or services from the competition.
If you are in the planning or beginning stages, then begin reading about how to start a gift basket business and then return here for more information, ideas, and tips.
But for those of you who already have one, you’ll find lots of creative ideas about the gift basket industry and marketing by reading the following posts.
I’m going to tell you a story — one that may already be familiar to you . . . The faint glow from the street light outside made it easy for Amanda to make her way through the kitchen to the refrigerator. Pushing aside her feelings of guilt, she opened the door and took out …
Did you know that there is a way to sell gift baskets without having to make them yourself? It’s called dropshipping. But be aware. There are both pros and cons to adding dropshipped products to your business. When I was a little girl, my grandfather had a wonder cabinet. It was a glass display case …
Create a positive experience for your customers and you’ll find them returning for more. This one vital step will also set you apart from your competition. The following is an article written by Laurie Neumann, owner of Gift Expressions Online, and was originally published in the Jan/Feb 2011 issue of GiftBusinessINSIDER magagine. The information is …
Gift-giving, one of the world’s oldest social traditions, has evolved through the ages. From the apple Eve gave to Adam to the gifts brought to worship the Christ child to the turkey presented by Scrooge to the Cratchit family after a night of restless dreaming, gifts have been a part of life. Gift giving has …
Increase Your Website’s Ranking with Google’s “People Also Ask” Are you trying to increase your ranking on Google so that your website gets more traffic and sales? Unless you are only interested in local business, search engine optimization (SEO) is essential for people to find your website when searching for a gift/gift basket business. …
In our industry, we think of Christmas as the busiest and most profitable time of the year. Some businesses build their whole marketing program around this one holiday. But the savvy business owners understand that having year-round sales is what keeps that balance sheet in the red. Some say they never have much business for …
The room is filled. You can see everyone’s eyes glaze over as they pretend to listen to the eighteen or so people before you who have stood up, told the group what they do, and sit down. All the while, you know that each person, who is supposedly listening, is really thinking about what they …
January 1, 2023 Today is the beginning of the rest of your life— both personal and in business. This reminds me of another day almost 62 years ago — March 3, 1961. I walked out of the National US Census Office for the last time. As I looked around me at the snow on the …
Many gift company owners are a lot like Alice, wandering around aimlessly in Wonderland. Encountering the Cheshire cat, she asked, “Can you tell me, please, which way I should go from here?” The cat replied, “That depends on which way you want to go.” The same answer is true for us as well. Without knowing …
While walking past a group of elephants, a man noticed that they weren’t being kept in cages or held by the use of chains. All that was holding them back from escaping the camp, was a small piece of rope tied to one of their legs. He was confused as to why the elephants didn’t …
Most of us entered this industry because we’re creative — not because we love all the other stuff that is required to build a successful business—things like accounting, sales, marketing, website design and SEO. The list is endless. We started our business with previous experience from other business adventures, along with research into the uniqueness …
Whether you’re starting a new business or trying to grow an existing one, you are well aware that money doesn’t grow on trees. Ben Franklin’s adage “A Penny Saved is a Penny Earned” makes more sense today than ever. Here are some money saving tips. Most of them won’t create an “ah ha moment” when …