Corporate Gift Giving around the world

A Global Perspective on Corporate Gift Giving

Corporate Gift-Giving Etiquette Around the World Corporate gift-giving is different around the world.  The world is constantly changing and so is business. As more people are relocating for better jobs and more companies are expanding overseas to increase their revenue, one of the biggest challenges is adapting to the various cultures. While there are many …

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Santas Marketing Strategy

Santa’s Marketing Strategy

When you look for someone to model your business after, you should look no further than that marketing expert who has been around for centuries. His business slows a bit during downturns in the economy but even recessions haven’t stopped him from being one of the best marketeers in the world. Who is this marketing …

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You are your business

You are Your Business

I heard on public radio a few days ago that defaults on SBA guaranteed loans to franchisees rose more than 50% last year. One in 10 franchises closed their doors. Many businesses that are not franchises will fail as well. I mention franchises because they supposedly have an edge over independently owned businesses. When you …

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